Abbott Mead Vickers.BBDO creates Yell.com campaign
Abbott Mead Vickers.BBDO has created a campaign for Yell.com aimed at encouraging Londoners to use Yellow Pages for such things as planning days out.
Abbott Mead Vickers.BBDO has created a campaign for Yell.com aimed at encouraging Londoners to use Yellow Pages for such things as planning days out.
Watchdog’s ruling opens way to legal challenges to Gillette’s slogan and M3 Power claims
Marketers struggling to fathom the mysteries of consumer insight have been looking for answers in databases.
Troubled kitchen, bathroom and furniture company MFI has promoted consultant Paul Jackson to marketing director, responsible for external and internal communications. He takes over these duties from commercial director Steven Round, who has been appointed managing director of Hygena Cuisines, MFI’s French retail operation. Former director of merchandising and brand Jon Rosby takes on responsibility […]
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.