CHI wins £3m NatMags Cosmopolitan relaunch

Clemmow Hornby Inge (CHI) has been appointed to handle the £3m relaunch of National Magazine Company’s flagship women’s title Cosmopolitan.

Clemmow Hornby Inge (CHI) has been appointed to handle the &£3m relaunch of National Magazine Company’s flagship women’s title Cosmopolitan.

CHI adds Cosmopolitan to the advertising business the agency picked up with the &£10m launch of NatMags’ weekly title Reveal in June (MW June 10). Cosmopolitan has not advertised for three years (Nielsen Media Research).

NatMags is believed to be investing about &£3m in refreshing the magazine, which has seen circulation fall owing to increased competition from Condé Nast’s Glamour. Cosmopolitan’s reported circulation for the first half of 2004 was 456,447, down 1.2 per cent year on year and 0.9 per cent period on period (Audit Bureau of Circulations).

NatMags’ Cosmopolitan group is also beefing up the magazine’s commercial team. It has appointed Chris Vannozzi as group promotions director. He moves from the luxury group, where he was promotions director for Esquire. Previous incumbent Kerry Haynes has left to start her own business.

The magazine is preparing its biggest-ever UK edition for December, with 420 pages and will be available on November 15 in both full and “travel” sizes. A spokeswoman says the advertising-to-editorial ratio will be 51 to 49 per cent.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here