COI Communications is reviewing its £168m media buying accounts and intends to combine its media spend with those of the Department for Transport and the Office of the Deputy Prime Minister, if the two departments are satisfied with the review. COI’s television buying is handled by Starcom MediaVest, radio by OMD, press by MediaCom and Universal McCann handles cinema. The planning roster will be reviewed in July 2005.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.