Egg appoints top marketer
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Team Saatchi has developed a TV campaign for Wells Bombardier English Premium Bitter to coincide with the England rugby internationals. Former Doctor Who star Tom Baker will do the voiceover.
French dairy and mineral water company Danone is to extend its Shape yoghurt brand with a bottled water launch. Danone Waters will introduce Shape bottled water early next year, in three flavours: raspberry and strawberry, pineapple, and apple. The product will be available in one-litre bottles. An insider says the one-litre size falls between a […]
Marks & Spencer is to introduce two new womenswear ranges – petite and maternity – as part of chief executive Stuart Rose’s plans to get the retailer back on track.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.