EST seeks to fill marketing director post

The Energy Saving Trust (EST) is looking for a marketing director following Janet Morris’s decision to leave the government body after a year in the role.

Morris was recruited last summer to modernise the body’s marketing operations. The not-for-profit organisation has an annual marketing spend of over &£10m, and employs 40 marketing staff. Morris’s replacement will be asked to create a single unified brand for the EST, as well as to develop the organisation’s energy-saving campaigns.

It is not known whether Morris, a former BAA marketer, has a job to go to when her contract runs out in April.

Last month, the EST launched a multi-million pound advertising campaign highlighting the effects of climate change (MW October 14). The press and poster campaign was created by Rainey Kelly Campbell Roalfe/Y&R to coincide with EST’s eighth annual Energy Efficiency Week.

The campaign marked a change of strategy for EST, which had up to now encouraged consumers to conserve domestic energy. The EST’s role is to help the Government meet its target of reducing carbon emissions by 12.5 per cent by 2010.

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