Euro RSCG London…

Euro RSCG London has created a £1m campaign to launch Wonderbra Deep Plunge, a range of bras that offer support but are suitable for risqué low-cut tops and dresses (MW August 5). The outdoor and press campaign features the current face of Won

Euro RSCG London has created a &£1m campaign to launch Wonderbra Deep Plunge, a range of bras that offer support but are suitable for risqué low-cut tops and dresses (MW August 5). The outdoor and press campaign features the current face of Wonderbra, model Inna Zobova, dressed in a navel-grazing dress to show the effect of the Deep Plunge. The ad uses the strapline ‘Necklines – come on down!’. The launch is part of a repositioning of the Wonderbra brand, with the aim of broadening its appeal by offering a variety of shapes and styles. The campaign breaks later this week, in December issues of the women’s press. It will run on key outdoor sites from January. Media has been bought by the Media Planning Group.

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