HHCL/Red Cell’s hold on BSkyB business in doubt

HHCL/RedCell’s grip on the BSkyB business is under threat after the satellite television company invited other big-name agencies to pitch for the multi-million pound advertising account for Sky One.

BSkyB has drawn up a shortlist that is thought to include Mother, Clemmow Hornby Inge and two other agencies, but not HHCL/Red Cell, for the account, which is worth at least £4m.

The pitch does not include the advertising of Sky as a platform and the Sky Plus box, which will continue to be handled by HHCL/Red Cell. But it is thought that the winning agency could end up handling more work on the programming side.

BSkyB recently increased its advertising budget by £25m to £75m, and it is thought that some of this additional spend could be allocated to Sky One.

The satellite TV company had originally taken on the AAR to look for “creative hothouses” for a roster to “work on occasional projects on discrete areas of programming” (MW September 16). But the AAR appears no longer to be handling the process and Dawn Airey, managing director of Sky Networks, is thought to have taken control of the pitch.

Sky One has been under pressure to boost its performance and to attract viewers to its programmes such as Western series Deadwood and Nip/Tuck. The channel is used to attract new customers to the Sky platform, which is suffering from a slowdown in subscriber growth.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here