The National Gallery has aborted its hunt for an advertising agency to handle its £500,000 business. The gallery was working with the AAR to find an agency but is expected to continue creating campaigns in-house.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.