Procter & Gamble is to launch a £1.5m joint promotion with the Make-A-Wish foundation to raise money for the charity.
Procter & Gamble is to launch a &£1.5m joint promotion with the Make-A-Wish foundation to raise money for the charity.The initiative will be supported by a television, print and radio ad campaign. The company will donate up to &£1 for every person who takes part in a one-mile walk.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.