Unilever launches review
Unilever is understood to have launched a review that could lead to the merger of its Dutch and UK businesses. New co-chairman Patrick Cescau is reported to have e-mailed non-executive directors asking for their opinions.
Unilever is understood to have launched a review that could lead to the merger of its Dutch and UK businesses. New co-chairman Patrick Cescau is reported to have e-mailed non-executive directors asking for their opinions.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.