WAR to develop ads for miniature football figures
Ware Anthony Rust (WAR) has been appointed by Corinthian Marketing to develop a series of TV ads for its miniature football figures Microstars and Prostars.
Ware Anthony Rust (WAR) has been appointed by Corinthian Marketing to develop a series of TV ads for its miniature football figures Microstars and Prostars.
Team Saatchi has developed a TV campaign for Wells Bombardier English Premium Bitter to coincide with the England rugby internationals. Former Doctor Who star Tom Baker will do the voiceover.
Carlton Screen Advertising has promoted Nicolette Homes from joint sales director to the new position of commercial director. Co-joint sales director Adam Mills takes the sales director position.
The Newspaper Marketing Agency (NMA), the marketing body for the newspaper industry, has fallen foul of the Advertising Standards Agency (ASA) over its newspaper ads for the second time in just over two months. The ASA has upheld a number of complaints that the three executions, all created by agency TBWA/London, are misleading. The ads […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?