DfES launches celebrity anti-bullying ads

The Government has drafted in a range of celebrities, including pop bands Busted and Scissor Sisters, Sharon Osbourne, Johnny Vegas, Rio Ferdinand and Vernon Kay to boost awareness of its anti-bullying campaign. This is the first time that the Department for Education and Skills (DfES) has used celebrities in ads tackling the issue.

The celebrities will promote a “blue band”, to be worn by children who oppose bullying in an effort to encourage recognition of the problem.

According to a department spokeswoman, the ads will target not only bullying victims but all those in the 13- to-19-year-old age group. Created in house, the campaign will use the strapline: “Make a stand, wear a band”.

DfES strategic marketing team leader Karen Smalley says: “We have developed a campaign that will take the glamour out of bullying and will be a rallying call to all those who witness the act. The celebrities in the ads will promote the blue band, which will help make it as recognisable as the pink ribbon symbol is for breast cancer awareness.”

The first burst of the campaign will begin on November 22, on BBC Radio 1. This will be followed by television ads, with various executions featuring celebrities reading poems about bullying.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here