Barclays strategy head quits

Barclays brand strategy director Sara Deeks has left the bank just weeks after the arrival of group brand and UK marketing director Jim Hytner.

Hytner decided he wanted to assume Deeks’ duties himself. Deeks left the company immediately the decision was made, and is now looking for a new role outside Barclays.

Hytner was poached from ITV, where he was marketing director, in June. He replaced Barclays group marketing and communications director Simon Gulliford, who had resigned the month before.

Deeks, a long-serving Barclays marketer, was promoted to the bank’s second-most senior marketing job a year ago. She oversaw the appointment of design agency Williams Murray Hamm to overhaul the bank’s brand identity earlier this year. Deeks and Gulliford jointly oversaw the move of Barclaycard’s advertising to Bartle Bogle Hegarty from DDB London, where it been for 13 years. Gulliford presided over a succession of marketing reshuffles over the past couple of years. However, after Matt Barrett moved up to become chairman, new chief executive John Varley has reversed much of Gulliford’s restructuring and ordered a marketing shake-up ahead of Hytner joining (MW June 24).

Varley also axed the role of top marketer at Barclaycard, but rather than handing control to Hytner he decided that managing director for cards and loans Alison Rennison should take over the marketing of the credit card (MW July 22).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here