Chrysalis Radio reports increase in revenue
Chrysalis Radio has reported a 20.9 per cent increase in revenue for the year ending August 31, from £56m last year to £67.7m. The rise was driven by the group’s Heart and Galaxy brands.
Chrysalis Radio has reported a 20.9 per cent increase in revenue for the year ending August 31, from £56m last year to £67.7m. The rise was driven by the group’s Heart and Galaxy brands.
Friends Reunited is planning brand extensions, acquisitions and a £1m ad push to compensate for dwindling newspaper column inches and high subscriber churn. Branwell Johnson reports
M&C Saatchi has developed a £3m TV campaign for Scottish Courage’s premium lager Kronenbourg 1664, to launch on November 18. Starcom MediaVest handles media.
Mustoes will retain Kia’s UK advertising business following a benchmarking process, having twice been reappointed last year. A pan-European media review is ongoing, but incumbent Starcom Motive is not repitching.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.