Chrysalis Radio reports increase in revenue
Chrysalis Radio has reported a 20.9 per cent increase in revenue for the year ending August 31, from £56m last year to £67.7m. The rise was driven by the group’s Heart and Galaxy brands.
Chrysalis Radio has reported a 20.9 per cent increase in revenue for the year ending August 31, from £56m last year to £67.7m. The rise was driven by the group’s Heart and Galaxy brands.
Friends Reunited is planning brand extensions, acquisitions and a £1m ad push to compensate for dwindling newspaper column inches and high subscriber churn. Branwell Johnson reports
M&C Saatchi has developed a £3m TV campaign for Scottish Courage’s premium lager Kronenbourg 1664, to launch on November 18. Starcom MediaVest handles media.
Mustoes will retain Kia’s UK advertising business following a benchmarking process, having twice been reappointed last year. A pan-European media review is ongoing, but incumbent Starcom Motive is not repitching.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.