Chupa Chups to launch sugar-free lollipop
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
Atkins Nutritionals, the food division of the Atkins diet business, has appointed Fiona Jefferson as its first dedicated marketer. She joins the company as marketing director from meat-free brand Quorn, where she was brand manager. Jefferson will be responsible for developing the brand’s marketing strategy and increasing its brand awareness. It is understood that Atkins […]
Promote the Diary to the top of a global marketing services group and within an hour the order would have gone out to Mulliner for a flame-red stretch Bentley with integral hot tub and disco lights. You might expect that the people who run these huge companies would let rip a little, too. So it […]
Experian, the global information solutions company, has appointed Gillian Buttree as marketing director and Sophie Sail as head of product management in its marketing services division.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.