Diageo has appointed Bartle Bogle Hegarty to handle advertising for its Smirnoff Ice brand in the US. The brand’s pending advertising review for the rest of the world, worth about &£20m, has been extended till the end of the year. J Walter Thompson is the incumbent on the global business.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.