Feel free to call this one a number two

So it’s nearly the end of the year. Let’s have a little quiz. What do you think will be the marketing sensation of 2005? Interactive TV? Animated outdoor? MMS?

Well, you’re all wrong. The little device shown above is what you’re missing out on.

It’s a Success Feelometer, and it’s the brainchild of one Henry Gee, author of the book “Forever Happy and Successful”. According to the inventor – and who is the Diary to gainsay him? – the Success Feelometer is “without doubt the greatest business concept in the last 20 years”.

The device works by allowing staff to express their state of mind as a number without explaining it, allowing the bosses to manage their staff more effectively. So if Gordon’s feeling a bit “two” after Tony’s comments in the press, Alan (who is always on a “nine”) can be put in charge of the new campaign, for instance.

Now, if you’ll excuse the Diary, this is a bit of a “three” morning…

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