Magazine ad revenue set to grow in 2005

Consumer magazine advertising revenues for the industry are set to grow healthily next year. Media pundits are predicting a buoyant period for a sector preparing for a raft of new titles next year.

MediaCom press director Steve Goodman says that, although the sector’s advertising revenue rose by only 0.8 per cent in the year to September 2004, there is renewed interest in the sector. “Launches by Condé Nast, EMAP and Northern & Shell will boost advertiser confidence. The biggest spenders in this sector have traditionally been cosmetics companies and they are likely to increase their outlay, with the launch of titles such as EMAP’s Grazia,” he says.

Cosmetics and toiletries companies spent &£121m on magazine advertising in year to September (Nielsen Media Research), an increase of 16.3 per cent.

Starcom MediaVest press director Ian Tournes says there will also be increased interest from fashion advertisers. “Condé Nast’s launch of Easy Living next year will persuade advertisers to increase their ad spend,” he says.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here