Consumer magazine advertising revenues for the industry are set to grow healthily next year. Media pundits are predicting a buoyant period for a sector preparing for a raft of new titles next year.
MediaCom press director Steve Goodman says that, although the sector’s advertising revenue rose by only 0.8 per cent in the year to September 2004, there is renewed interest in the sector. “Launches by Condé Nast, EMAP and Northern & Shell will boost advertiser confidence. The biggest spenders in this sector have traditionally been cosmetics companies and they are likely to increase their outlay, with the launch of titles such as EMAP’s Grazia,” he says.
Cosmetics and toiletries companies spent &£121m on magazine advertising in year to September (Nielsen Media Research), an increase of 16.3 per cent.
Starcom MediaVest press director Ian Tournes says there will also be increased interest from fashion advertisers. “Condé Nast’s launch of Easy Living next year will persuade advertisers to increase their ad spend,” he says.