Dunlop Slazenger has made most of its marketing team redundant following the sport brand’s acquisition by Sports World International earlier this year. The brand’s head office in Camberley has also been closed.
The restructure of the team has led to the departure of group marketing director Graeme Darby and group marketing manager for balls and accessories Angela Teasdale. Neither have jobs to go to. Group marketing controller John Dee has been moved to a role in marketing for the brand’s golf division.
Chris Ronnie, Dunlop Slazenger’s chief operating officer, will now have overall responsibility for the brand’s marketing. Former group marketing manager for tennis rackets Martin Aldridge will head the marketing for its key tennis division, which works with Tim Henman and has developed a range of racquets for John McEnroe (MW February 12).
It is understood that 37 of the company’s 40 head office staff have been made redundant and the office has now been moved to Manchester. It is also believed that a number of areas are still under review, including the brand’s PR and design agencies.
Dunlop Slazenger was sold to Sports World International, which is owned by entrepreneur Mike Ashley, in February for an estimated £40m. Ashley also owns the sports goods chain Sports Soccer and department store Lillywhites.