MG Rover has confirmed that it is searching for an agency for its £21m advertising business after terminating its relationship with M&C Saatchi last year.
MG Rover has confirmed that it is searching for an agency for its &£21m advertising business after terminating its relationship with M&C Saatchi last year. The car manufacturer has called off its media review to retain Zenith Optimedia.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?