Potter Dow creates Harmony Hairspray campaign
Potter Dow has created a print campaign for Harmony Hairspray, the iconic Seventies brand that helped launch Leslie Ash’s acting career with its ‘Is she or isn’t she?’ campaign in the Eighties.
Potter Dow has created a print campaign for Harmony Hairspray, the iconic Seventies brand that helped launch Leslie Ash’s acting career with its ‘Is she or isn’t she?’ campaign in the Eighties.
Orange is supporting Band Aid 20 by releasing Do They Know It’s Christmas?
Failures, such as Kit Kat’s ‘biggest break’, are endemic in sales promotions, while successes like Walkers’ Books for Schools are fewer. Are the industry’s days numbered? asks Robert Lester
Wembley National Stadium has agreed a partnership with country club Stoke Park Club to create a top category of corporate seating called the Corinthian Club. The members club will be limited to just 1,900 members and will boast the best seats in the 90,000-seat stadium.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.