Sky and HHCL – an open marriage

Marketing Week is wrong to claim that Sky’s successful and continuing relationship with its lead creative agency HHCL/Red Cell is “under threat” (MW last week) because of the current pitch for a ring-fenced Sky One brief. With multiple campaigns running concurrently across Sky’s various products and services, it is to be expected that the growing scale and range of our advertising should require the resources of more than one agency. This does not alter the fact that HHCL/Red Cell has produced some outstanding work for Sky’s current brand reappraisal campaign, and we look forward to maintaining our partnership in the future.

Jon Florsheim

Managing director, sales, marketing and interactive

BSkyB

Isleworth

Middlesex

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