WCRS has created a £1.1m ad campaign for Sara Lee’s Brylcreem haircare brand, featuring near-naked men. The campaign, which uses the strapline ‘All you need is Brylcreem’, will break in cinemas in the last week of November.
WCRS has created a &£1.1m ad campaign for Sara Lee’s Brylcreem haircare brand, featuring near-naked men. The campaign, which uses the strapline ‘All you need is Brylcreem’, will break in cinemas in the last week of November.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.