Wheels of industry look tired

Promote the Diary to the top of a global marketing services group and within an hour the order would have gone out to Mulliner for a flame-red stretch Bentley with integral hot tub and disco lights. You might expect that the people who run these huge companies would let rip a little, too.

So it was with a growing sense of outrage that the Diary read, in the latest edition of European Business magazine (available worldwide or at www.ebm.eu.com), that Sir Martin Sorrell makes do with a Jag. Ok, it’s the XJ saloon, but still… And the Diary hopes Sorrell’s choice of car isn’t a portent. Acquisitive conglomerate picks up premium brands left right and centre but ends up closing factories in an attempt to stem mounting losses? Keep a close eye on Grey, Martin.

But at least Sorrell’s done better than Alain de Pouzilhac. The Havas head honcho swishes round France in a Peugeot 607. It probably doesn’t even have a champagne cooler – or leopard-skin upholstery. It’s not good enough. These people are paid huge sums to encourage the public to consume. The public has a right to expect them to do the same – and conspicuously.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here