Findus becomes two companies
Findus has separated its global interests into two companies: Findus Core and Findus Ventures. It is understood to be close to a sale of the UK division to Oregon Capital Partners (MW October 28).
Findus has separated its global interests into two companies: Findus Core and Findus Ventures. It is understood to be close to a sale of the UK division to Oregon Capital Partners (MW October 28).
…Lamborghini, the VW-owned brand, has poached Fiat marketer Stefan Winckelmann as global president.
GWR Group, the owner of Classic FM, has reported a 12 per cent rise in pre-tax profits on turnover up three per cent to £61.3m for the six months to September 31.
Hotels.com has shortlisted Leo Burnett, Harrison Troughton Wunderman and Publicis in the pitch for its multi-million pound European advertising business.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.