Nokia chief strategy officer to quit for Kone
Nokia chief strategy officer Matti Alahuhta is leaving the company at the end of December to become president of Finnish lift and escalator manufacturer Kone.
Nokia chief strategy officer Matti Alahuhta is leaving the company at the end of December to become president of Finnish lift and escalator manufacturer Kone.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.