Scottish Courage-owned Foster’s…

Scottish Courage-owned Foster’s lager is to sponsor free travel on London’s public transport over the New Year. The multi-million pound deal was negotiated by Viacom Outdoor’s Impact team and gives the brand joint sponsorship of free travel alongside Transport for London and London Underground. Branding for Foster’s is expected to appear on advertising sites across the city, including the Underground, and there will also be joint branding on the key London Transport noticeboard site. The branding campaign is likely to start early next month and continue until early next year. New Year travel has previously been sponsored by Diageo-owned Smirnoff Ice, which backed it for two consecutive years, 2002 and 2003. Last year, Viacom was unable to find a sponsor. It is thought that the industrial action planned this year by Tube workers in the run-up to Christmas and over the New Year has been cancelled.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here