T-Mobile UK marketing director resigns
T-Mobile UK marketing director Sandy Munro has resigned after two years in the post, but plans to stay with the company. Unilever Bestfoods marketer Philip Chapman will replace him from January 1.
T-Mobile UK marketing director Sandy Munro has resigned after two years in the post, but plans to stay with the company. Unilever Bestfoods marketer Philip Chapman will replace him from January 1.
Nike and Sony PlayStation have teamed up to create an interactive game that features a fitness training schedule to encourage youngsters to do more exercise.
GlaxoSmithKline (GSK) is to introduce sports caps for its Lucozade Sport drinks as a way to stay ahead in the sports drinks market. Lucozade Sport is the market leader in the sports drink category, but unlike competitors such as Coca-Cola’s Powerade or Nestlé Waters’ Vittel+ Energy, its 500ml plastic bottles are not packaged with sports […]
Companies benefit when both employees and customers show loyalty. But how can this be encouraged? Richard West looks at vouchers, rewards and recognition
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?