Disney plans rebrand for Fox Kids in the UK

Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date.

The channel will use cinema advertising for the first time as the driving force behind the campaign.

Fox Kids has already introduced the Jetix name in the UK by broadcasting branded programming blocks, and will eventually be completely rebranded, as it has been in other European markets.

The UK campaign will use 40-second ad spots in 150 Pearl & Dean Vue and UGC cinemas in showings of films such as The Incredibles and Polar Express during the school holiday. The campaign has been planned and bought by Manning Gottlieb OMD. The creative work has been executed in house.

As well as the cinema ads, three six-sheet poster executions designed to attract viewers to new episodes of Totally Spies and Sonic X, as well as Super Robot Monkey Team Hyperforce Go!, a launch programme, will appear in cinemas sold by Carlton.

Jetix UK marketing director Allan Stenhouse says: “Cinema is a fast-paced, action-packed environment where both the quality of visual and audio communication enables us to excite children about Jetix.”

The cinema activity will be supported by a television campaign across Cartoon Network, Boomerang, Toonami and Nickelodeon, which breaks on December 24 and press ads in eight key children’s titles, including Dandy and Beano.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here