Weston Group, which owns and operates the London Heliport, is offering a series of sponsorship packages totalling &£1m. The group is seeking luxury goods and prestige car manufacturers to display their logos on the landing area, which would be visible from the air, and to brand the hoardings around the apron perimeter.
There will also be smaller packages available for secondary sponsors, including advertising in the car park and opportunities for branding materials in the reception and guest lounges.
Chime Communications, property marketing agency TTA Group and Travelling Media have been tasked with finding sponsors. The lead package would cost over &£300,000 and a TTA spokeswoman says the sponsorship should appeal to “luxury goods producers, private banks and prestige car manufacturers”.
TTA Group chief executive Tricia Topping says: “It is increasingly difficult to target the world’s wealthiest people without resorting to mass advertising, which both reduces the exclusivity of the brand and produces a high degree of wastage.”
Weston Group bought the London Heliport from Harrods Aviation in November 2003. The heliport sees between 11,000 and 12,000 landings a year. Its only rival is City Airport in Docklands.