Peugeot UK chief handed corporate relations role

Peugeot UK marketing director Jon Goodman has been given a new role, at PSA Peugeot Citroën’s London office, to be responsible for corporate and external relations for the group. He will be replaced by director of dealer development Andy Sutton, who has spent his entire career with the company.

Goodman has been with the French car manufacturer for 18 years, and was appointed UK marketing director two years ago.

In his new role, Sutton will oversee the launch of three new cars for Peugeot in 2005: the 1007 city car with sliding doors; the 107, a small hatchback on a shared platform with the Toyota Aygo; and a coupé variant of the 407. The launches follow the introduction of the 407 saloon and estate in the UK this year.

The rejuvenation of its line-up follows a 9.7 per cent decline in market share over the past 12 months, leaving Peugeot in fifth place with 6.6 per cent of the UK market according to the Society of Motor Manufacturers and Traders.

Peugeot uses Euro RSCG London for its advertising and OMD UK for its media planning. It reappointed McCann Erickson Manchester to its £10m dealership account following a statutory review overseen by the AAR, maintaining a relationship that has lasted for two decades. It also hired communications agency Sledge to carry out pre-launch activity for the 1007.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here