British Gas to sponsor UKTV Xmas output

British Gas has signed a multi- million pound blanket sponsorship deal covering Christmas programming on UKTV during December.

The deal will see British Gas sponsor most of UKTV’s Christmas schedule, including top-rated shows such as Jamie’s Kitchen, The Office and Only Fools and Horses.

British Gas will also run conventional advertising during breaks, in a plan designed to produce a constant association with UKTV. The campaign was sold through sales house IDS. An hour-long Christmas special, hosted by designer Laurence Llewelyn-Bowen, will also be produced, called It Wouldn’t Be Christmas Without… Top Ten.

The sponsorship will be supported by advertising in BBC magazines, a PR campaign and on bills sent out to British Gas customers. The sponsorship – the first time UKTV has offered such exclusive rights to its programming – runs from December 6 to January 3. Carat Sponsorship oversaw the deal.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here