MSA has created an outdoor campaign to support Fujifilm’s range of digital cameras over Christmas. It will use the strapline ‘For Digital Cameras – Say Fuji’.
Classic ads and product placements continue to have a brand-building effect decades later, which is a benefit more marketers should pay attention to when commissioning creative.
By promoting gender balanced marketing and understanding the importance of self-esteem plays in female empowerment brands could tap into £774bn of value, according to new research.
However, Kellogg’s and Subway escaped bans because neither of their products were considered to be high in fat, sugar or salt.
Marketers agree they should bear responsibility for the customer journey within their organisations, but they still have work to do to ensure that ownership is joined up with business results.
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