Sky and EMAP Advertising agree to extend sales partnership
Sky Media, the advertising sales house of BSkyB, and EMAP Advertising have reached an agreement to extend their advertising sales partnership to the end of 2009.
Sky Media, the advertising sales house of BSkyB, and EMAP Advertising have reached an agreement to extend their advertising sales partnership to the end of 2009.
Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date. The channel will use cinema advertising for the first time as the driving force behind the campaign. Fox Kids has already introduced the Jetix name in the UK by […]
1576 has developed the new ‘urban active’ cinema and television advertising campaign for VisitScotland. The ads emphasise that short city breaks can also embrace the countryside, and has the strapline ‘On a Scottish city break, it’s easy to take in outdoors too’.
The Government is in talks with broadcasters to create television shows that will enable viewers to vote on who receives National Lottery funding. The next lottery licence will last for up to 15 years under the National Lottery Bill, published last week.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.