Sky and EMAP Advertising agree to extend sales partnership
Sky Media, the advertising sales house of BSkyB, and EMAP Advertising have reached an agreement to extend their advertising sales partnership to the end of 2009.
Sky Media, the advertising sales house of BSkyB, and EMAP Advertising have reached an agreement to extend their advertising sales partnership to the end of 2009.
Disney-owned Fox Kids is to rebrand in the UK from January 1, 2005 as Jetix with what will be the channel’s largest marketing campaign to date. The channel will use cinema advertising for the first time as the driving force behind the campaign. Fox Kids has already introduced the Jetix name in the UK by […]
1576 has developed the new ‘urban active’ cinema and television advertising campaign for VisitScotland. The ads emphasise that short city breaks can also embrace the countryside, and has the strapline ‘On a Scottish city break, it’s easy to take in outdoors too’.
The Government is in talks with broadcasters to create television shows that will enable viewers to vote on who receives National Lottery funding. The next lottery licence will last for up to 15 years under the National Lottery Bill, published last week.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.