The Government is in talks with broadcasters to create television shows that will enable viewers to vote on who receives National Lottery funding. The next lottery licence will last for up to 15 years under the National Lottery Bill, published last week.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.