British Gas is launching an eco-friendly tariff called Warm Fix to link energy efficiency with customer bills. It will offer a price freeze for three years.
Marketing Week columnist Mark Ritson recently suggested it was too late for the ‘big five’ ad agency groups to save their souls – was he right?
The feminine hygiene brand has ditched the well-known ‘clear blue liquid’ for a more realistic red colour in its latest ad campaign.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
While traditionally seen as adversaries pulling in different directions, today marketing and finance are forging close, collaborative relationships focused on delivering a shared vision for success.
Register and receive the best content from the only title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.
