British Gas is launching an eco-friendly tariff called Warm Fix to link energy efficiency with customer bills. It will offer a price freeze for three years.
Sean Dixon, managing director and co-founder of Savile Row tailor Richard James, describes how his company is using marketing to make bespoke tailoring relevant to a digital audience in 2018.
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.
A product redesign, new website and marketing campaign are all part of a push to shed brandy’s “outdated” image and appeal to a younger audience.
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