Broadband threatening TV, suggests AOL report

More than half – 59 per cent – of people in the UK with access to broadband log on to the Web before breakfast, according to a new report, while one in five (21 per cent) admit to getting up in the middle of the night to surf the internet.

The PC is also proving to be even more of a threat to television than had been thought: 28 per cent of those surveyed now access the internet not from a home office or a bedroom, but from their living room. More than half (54 per cent) of broadband users have a TV in the same room where they access the internet.

The report, Broadband Britain, was commissioned by AOL UK and compiled by think-tank Demos. AOL UK chief executive Karen Thompson says broadband is turning the internet from a piece of technology into “an integral part of home life in the UK, with many people spending time on their computers as automatically as they might switch on the TV or radio”.

Broadband will have a fundamental impact not just on business and marketing, she says, but on all aspects of everyday life in the UK – in particular, access to public services, health and education.

John Craig, co-author of the report, adds: “Broadband is putting the ‘me’ into media as it shifts power from institutions and into the hands of the individual.”

Significantly, consumers who have broadband – which offers “always on” access to the internet ââ¬â are far more likely to be regular uploaders of information: 57 per cent of broadband users say they have created and posted content on the internet, which they would not have done offline: 59 per cent have posted comments on message boards, with 56 per cent posting content more than once a month and 18 per cent every day. More than one in four broadband users – 28 per cent – have their own website.

Broadband is also facilitating the creation of communities, with 81 per cent of users e-mailing people they would otherwise lose contact with and 26 per cent using the internet to organise informal events.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here