Colgate-Palmolive planning to close a third of factories
Colgate-Palmolive is planning to close a third of its 78 factories and lay off 4,400 staff in a restructure likely to lead to annual savings of &£150m after four years.
Colgate-Palmolive is planning to close a third of its 78 factories and lay off 4,400 staff in a restructure likely to lead to annual savings of &£150m after four years.
Unilever has promoted Comfort European brand director Jean-Laurent Ingles to head global marketing for the fabric conditioner brand. Inges will replace Ton Anbeek as global brand director for Comfort at the beginning of January. Anbeek will become chairman of Unilever’s Moroccan business. Ingles’ first task will be to oversee the roll-out of Comfort Pearls, the […]
Saatchi & Saatchi has created a £4m outdoor poster campaign for T-Mobile to promote the operator’s music download service and half-price line rental offer.
Lord Burns paints a picture of a future BBC that is focused hard on public service, drops shows when they become widely popular, but may carry an advertising presence. Branwell Johnson reports
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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