Digest
DM Private Equity has made an offer for wine chain Unwins in an attempt to steal a march on Castel, the French wine business that owns the Oddbins and Nicolas chains.
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‘We want to build a business and a brand’: Peloton preps £7m marketing blitz to bring virtual spin classes to the masses
The $4bn US company that has taken the fitness sector by storm is investing £50m in the UK, including £7m in advertising, as it looks to get its “unique” product and proposition in front of as many people as possible.
Coca-Cola, Tesco, Nespresso: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Heathrow tops Christmas ad list amid lacklustre year for festive campaigns
Is this the worst Christmas ad season on record? Data reveals that less than half the number of ads compared with last year have scored three stars or more – with John Lewis just scraping into the top 10.
Waitrose and John Lewis join forces for first time on Christmas ad
Tongue-in-cheek spot from Waitrose shows a family fast-forwarding through the new John Lewis ad because they simply can’t wait to eat some festive Waitrose fare.
