DM Private Equity has made an offer for wine chain Unwins in an attempt to steal a march on Castel, the French wine business that owns the Oddbins and Nicolas chains.
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Shell Energy is launching its first marketing campaign since its purchase of First Utility last year as it brings the Shell brand into people’s homes for the first time.
Carlsberg has turned its famous strapline on its head to admit it is ‘Probably not the best beer in the world’, a move that recalls its heritage while achieving a much needed repositioning.
It’s been a short week as we gear up for the long Easter weekend so catch up on anything you might have missed in the marketing world this week.
The 81-year-old juice brand is repositioning to focus on its heritage and appeal to an older audience as it looks to fight falling sales.
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