Digest
DM Private Equity has made an offer for wine chain Unwins in an attempt to steal a march on Castel, the French wine business that owns the Oddbins and Nicolas chains.
Hide CommentsStart the discussion
-
Post a comment
Russell Parsons: If marketers really want to understand customers research cannot be seen as discretionary
Investment in market research is declining but cutting back on consumer insight will severely hinder marketers’ ability to be the voice of the customer.
Evening Standard, Aldi, Google: Everything that matters this morning
Catch up on all the most important marketing news from the around the world with our morning round-up.
How brands can tap into the ‘flexitarian’ trend
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.
Charlotte Rogers: BrewDog is a lesson in how to scale up without losing your ‘craft’
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
