In the old days…

In the old days, wine was called ‘claret’, ‘Châteauneuf du Pape’ or ‘Gewürztraminer’.

In the old days, wine was called ‘claret’, ‘Châteauneuf du Pape’ or ‘Gewürztraminer’. Then, in the Seventies, branding poked its nose in and foisted Blue Nun on an unsuspecting public. These days, benighted drinkers can quaff Old Git, French Connection and the latest addition to this unholy canon, Jack Rabbit. A range of Californian wines comprising a merlot, a white zinfandel and a chardonnay, it represents a welcome departure in a market saturated with, er, Californian merlots, white zinfandels and chardonnays. At least it has a nice name, and is ‘underpinned with light-hearted copy’ such as ‘Hop off and fetch some glasses’ and ‘Rabbit, rabbit, rabbit’. The Diary could suggest others (‘Experience myxomatosis – get blind drunk’, or perhaps ‘Rabbits eat their own faeces’), but that would be mean.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here