SR Gent seeks advertising agency for first branded clothing range

Clothing manufacturer SR Gent is seeking an advertising agency for the launch of its first branded clothing range. It is understood that the company has a shortlist of three undisclosed agencies.

The company, which is based in Barnsley, is planning to make a decision before Christmas. It is understood to be launching the range to lessen its reliance on orders from its customers, which include Marks & Spencer and Top Shop. The brand will be launched next year although it is not clear if any distribution deals have been signed.

SR Gent offers customers, which also include upmarket children’s brand OshKosh and department store Liberty of London, a variety of services from the design and manufacture of clothing ranges to sourcing and distribution. It has a design centre based in London, which it claims is one of the largest in Europe, and offices in Sri Lanka and Hong Kong. The company is working with Boots to develop a premium range of children’s wear called Molly ‘n’ Jack. It will be launched in February and aimed at the newborn to four-year-olds market.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here