Unilever promotes brand chief to top Comfort job

Unilever has promoted Comfort European brand director Jean-Laurent Ingles to head global marketing for the fabric conditioner brand.

Inges will replace Ton Anbeek as global brand director for Comfort at the beginning of January. Anbeek will become chairman of Unilever’s Moroccan business.

Ingles’ first task will be to oversee the roll-out of Comfort Pearls, the single-dose fabric conditioner capsule that launches in the UK this month (MW September 9). He says the early signs for Comfort Pearls are promising and adds that he will try to modernise Comfort’s advertising. Roster agency Ogilvy & Mather handles advertising for the brand in the UK.

Ingles adds: “The category is in need of modernisation. Some advertising still reflects the archetypal mother-child relationship, which is important but is not the only way women define themselves today.”

Ingles has been European brand director for Comfort since 2001. Previously, he held the positions of European category director for machine dishwashing and European marketing manager for Unilever’s laundry brands. He has also held marketing positions at Danone and Evian, and worked at advertising agency Saatchi & Saatchi. Ingles will be based in Unilever’s London Blackfriars office.

From January, Lever Fabergé will become Unilever UK Home & Personal Care.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here