ABN AMRO reviews global account

ABN AMRO, the Netherlands-based global investment bank, is reviewing its worldwide media account. The company spends about &£1m in the UK.

The review will be overseen by ABN AMRO global head of marketing for the wholesale division Kata Herzczog.

The account has been held by the London offices of Doremus, part of the Omnicom network, for the past three years. In addition to media buying and planning, Doremus has also been responsible for advertising execution, as the bank does not have a formal advertising agency of record.

A spokesman for ABN AMRO says the review is part of its policy to reassess regularly its suppliers but declines to reveal how much the bank spends on media every year.

The appointment will be for the bank’s corporate and investment divisions. In addition, the bank markets retail investment products and private banking services to the wealthy.

The bank traces its roots back to 1824 and a decree by King Willem I to establish the Netherlands Trading Society to finance colonial activity in Indonesia.

Its present identity comes from the merger of ABN Bank and Amro Bank in 1991. It now has 3,400 offices operating in more than 60 countries, principally Brazil, Holland, the US and the UK.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here