Barwick’s ‘down and dirty’ past

The unnamed “FA insider” who is quoted in the standout box in your Cover Story (MW last week) tells us more about what Brian Barwick really has to get to grips with at the FA. From experience, having worked with Brian on sponsorship for Euro 2004 on behalf of my client Balmain Menswear, I can assure the FA insider that Barwick has no problem with the “down and dirty sponsorship stuff”. This includes getting everyone on the presenting and commentary roster to visit the client’s West End base, and securing the client’s attendance at the media launch of ITV’s coverage, where they spent time with Sir Bobby Robson, Ally McCoist, Andy Townsend and Robbie Earle et al. Barwick also managed to get footballs signed by them, which was no mean feat.

Lindley Baptiste

Managing director

Kudos PR & Marketing

London SE1

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