Barwick’s ‘down and dirty’ past

The unnamed “FA insider” who is quoted in the standout box in your Cover Story (MW last week) tells us more about what Brian Barwick really has to get to grips with at the FA. From experience, having worked with Brian on sponsorship for Euro 2004 on behalf of my client Balmain Menswear, I can assure the FA insider that Barwick has no problem with the “down and dirty sponsorship stuff”. This includes getting everyone on the presenting and commentary roster to visit the client’s West End base, and securing the client’s attendance at the media launch of ITV’s coverage, where they spent time with Sir Bobby Robson, Ally McCoist, Andy Townsend and Robbie Earle et al. Barwick also managed to get footballs signed by them, which was no mean feat.

Lindley Baptiste

Managing director

Kudos PR & Marketing

London SE1

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here