British Airways appoints UK and Ireland head of sales and marketing
British Airways has appointed UK and Ireland head of sales and marketing David Noyes as director of its UK airports. A replacement for Noyes is being sought internally.
British Airways has appointed UK and Ireland head of sales and marketing David Noyes as director of its UK airports. A replacement for Noyes is being sought internally.
Alberto Culver is launching a five-strong range of hair styling products aimed at women, called Air Style, under its VO5 brand. The range, to be launched next spring, will be supported with a print campaign.
Mobile phone company O2 is to invest more than £20m in creating its own “spontaneous” music events and music sponsorships next year.
BT Group has appointed finance director Ian Livingston chief executive of its retail division. Livingston replaces Pierre Danon, who is leaving BT early next year to join IT services group Cap Gemini.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.