CVC Capital Partners denies interest in Trinity Mirror
CVC Capital Partners has denied it is readying a bid for Trinity Mirror, the newspaper group headed by chief executive Sly Bailey…
CVC Capital Partners has denied it is readying a bid for Trinity Mirror, the newspaper group headed by chief executive Sly Bailey…
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.