Orange buys all ad space on MSN UK

Orange has bought all the advertising space on MSN UK, including MSN Hotmail and MSN Messenger, to promote its pay as you go services in the run-up to Christmas.

Orange has bought all the advertising space on MSN UK tomorrow (Thursday), including MSN Hotmail and MSN Messenger, to promote its pay as you go services in the run-up to Christmas. The deal is said to be the biggest one-day takeover in MSN UK’s history, giving Orange 100 million impressions. Media planning and buying was through Initiative; creative by Craik Jones Watson Mitchell Voelkel.

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