TalkTalk is to sponsor Channel 4’s Celebrity Big Brother, which starts on January 6. The deal follows TalkTalk’s sponsorship of Big Brother 5 and will also see Carphone Warehouse’s landline company sponsor the first Big Brother Panto, which launches next week on E4.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.